From the ashes
new life will rise.
All of us at Urban One extend our deepest condolences to the individuals, families and communities that have experienced hardship and unimaginable loss in connection to the recent Los Angeles-area wildfires. More than 12,000 homes, schools and businesses have been destroyed across Los Angeles County, with over 7,000 in Altadena alone, an area of historical significance for the Black community.
Make an impact
Brotherhood Crusade is a non-profit organization addressing the needs of South Los Angeles’ underserved populations since 1968. The Brotherhood Crusade Wildfire Relief Fund aims to assist the residences and business destroyed in Altadena and Pasadena due to the Eaton fires. With your donation, monetary support will allow families to purchase food, medicine, and other necessities for themselves and family members.
about URBAN ONE CARES
At Urban One, we believe in the transformative power of storytelling and reflect that mission in all we do—on and off our platforms. Urban One Cares is dedicated to driving awareness and meaningful change through philanthropy, leveraging our platforms to empower underrepresented communities and promote equity not only in media - but across industries. Through various partnerships, Urban One Cares provides resources and support for critical social causes, striving to inspire progress and positively impact the communities we serve.

Urban One, Inc. (urban1.com)—the parent company of Radio One, REACH Media, TV One, CLEO TV, and iONE Digital—is the largest diversified media company in the United States primarily serving Black Americans and urban audiences. Urban One - Representing Black America Urban 1 is the largest distributor of urban content in the country. For more than 35 years, Urban One has been the leading voice speaking to Black America.

NEWS & PRESS

The Black History Of Altadena And Pasadena

January 13, 2025

Altadena and Pasadena, two neighboring communities rich in Black culture and history, are now facing an uncertain future as the devastation from the Eaton fire threatens to erase much of their legacy. Altadena, located just 13 miles northeast of Los Angeles, boasts a population that is 18% Black, with a significant portion (65%) of residents aged 65 and older, according to the U.S. Census Bureau...

How To Help Wildfire Victims In California

January 10, 2025

One of the most destructive wildfires in Los Angeles’ history continues to sweep through neighborhoods, prompting tens of thousands to evacuate from areas like Pacific Palisades, Pasadena, Altadena, Santa Monica, and beyond. Currently, the flames are still far from contained.

California Burning: Views Of The Los Angeles Wildfires In 10 Devastating Photos

January 8, 2025

Without the apocalyptic photos and video footage of the massive and uncontrollable wildfires that are quickly spreading across parts of Southern California, it would have been tough to imagine the levels of devastation facing Los Angeles.